Jamul Casino is San Diego’s newest casino, opening in October of 2016. In the coming weeks, visitors will see “a new monument sign as soon as you drive into Jamul Casino that will shine a light on” the various culinary offerings there, including Prime Cut, the craft beer-focused Loft 94 and Tony Gwynn’s Sports Pub, where much of the beloved, late Padre’s memorabilia is displayed. (The restaurant’s cinematic theme, which was bolstered by original movie costumes, has been left on the cutting room floor and the costumes are gone.) The Hollywood & Grind cafe is now simply called The Coffee Shop, while the Rodeo Drive gift shop now has the moniker of Jamul Trading Co. The casino’s upscale steakhouse, Final Cut, has been rebranded to Prime Cut, Pinto said. “It’s been a wild ride for us, but it’s exciting nonetheless,” Pinto said. Meanwhile, the casino’s rebranding has been taking place at an accelerated pace for the past few weeks, with a Jamul Casino sign replacing the Hollywood sign on the building’s exterior, as well as refashioned highway billboards, the introduction of a new logo, the transformation of the players club into the new Sweetwater Rewards program and three of the casino’s amenities being given new, non-Hollywood-centric names.

On Cheeks’ to-do list will be developing “post-transition initiatives,” Pinto said, enhancing the casino’s customer service and food and beverage offerings. Actually to the contrary, we’ve been hiring,” Pinto said, adding that a human resources director had been brought on, as well as a new San Diego-based marketing team and a new general manager, Mary Cheeks, who has casino experience on the East Coast.Īsked what operational changes had been implemented to ensure the casino’s financial solvency, Pinto said Cheeks had only been hired a month ago and is still reviewing the processes there.

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